Why do Brides wear white? Wealth, purity and a cleaning bill…

White is the most fitting hue for a traditional wedding dress, a statement of purity and innocence and is the emblem of purity.

Traditionally, brides wear this colour as a display of the innocence of girlhood.
When women did wear bridal white, before Queen Victoria, the colour was seen as an indicator of wealth—denoting that the bride’s family could afford to have the dress cleaned.

In many societies the colour white has long been associated with purity and virtue, and that is one reason why some brides choose to wear white, especially in the West. You will hear a lot that Brides wear white because it is “Tradition”.

Queen Victoria

Victoria and Albert’s wedding changed wedding dress colour forever. On 10 February 1840, Queen Victoria married Albert of Saxe-Coburg and Gotha (he later took the title of Prince Consort). They were married at the Chapel Royal, St. James Palace in London. Her beautiful white wedding dress started a trend for brides to always wear white. When Victoria opted to wear a white gown (reportedly to show off the fine detailed Honiton lace produced by the British lace industry, which was floundering at the time), influencing domestic as well as international wedding trends. Initially embraced by wealthier brides, the trend of a white wedding gown eventually spread across all economic levels and was cemented as “tradition” in the 20th century.

Queen Victoria wedding dress

Perfectly Impractical

Historically, white was not the only colour considered for a wedding dress. In fact, other colours were chosen far more frequently than white. For many centuries in Western societies, wedding dresses were of all different colours. This was for reasons of practicality as much as anything else.

Brides tended to buy a wedding dress that could be worn again, or they simply wore the best dress they already owned. And white does not lend itself to practicality. It is difficult to keep clean and is therefore not ideal for many situations or for repeat wear. Many brides chose to wear dresses of other colours for their wedding—and beyond. So why do so many of today’s brides wear white? They do so largely thanks to the trend that started with Queen Victoria’s 1840 wedding to Prince Albert.

At Always Chauffeur we have learned a slightly different approach to a white/ivory dress. Accidents happen, and we know that wet wipes get off any marks that may occur on a wedding dress. So if make up gets on the dress, or mud splashed from a brief shower of rain we will be able to fix it. Our chauffeurs are experienced and carry all sorts of useful items that will just make things run smoothly, such as wet wipes!

White wedding dress
Bride with a wedding car
Bride and groom

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